About Us

CID Gallup is the leading company in market research, and for more than 40 years, we have been providing reliable information to our clients and helping them make strategic decisions to accomplish their goals. We are certified with the ESOMAR code.

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We have presence in 9 countries in Latin America

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CID Gallup

Strategy, Consultancy, Research





Our services

Services that we provide with excellence.

Service quality

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Client experience turns normal users into loyal people to your brand. Evaluate your clients’ service and grow your business with retention strategies.Committed employee: The behavior of the human factor has a direct influence in the company’s productivity. Likewise, the fluctuations in the preferences of the consumers have an impact in their purchasing habits. Therefore, different studies have been developed to improve work environments.

Committed employee

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The behavior of the human factor has a direct influence in the company’s productivity. Likewise, the fluctuations in the preferences of the consumers have an impact in their purchasing habits. Therefore, different studies have been developed to improve work environments.

Product Testing

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Every company aspires to understand the preferences of their consumers, as well as their perception on services or products. Sometimes even comparing products with the competition or evaluating a new product’s potential in the market. To make this possible, it is necessary to “test” products or to simulate different situations to identify the consumer’s reaction.

Campaign evaluation

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Evaluating the impact of newspaper, tv and radio advertising (in all stages). The study also evaluates speeches, radio spots, other advertising and communication elements. CID Gallup also provides strategic advice to develop advertising campaigns and client segmentation.

Follow-up study

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The global market is in constant change. Companies are becoming more and more competitive each day. That is why understanding the consumers behavior has become vital. Custom market research studies: CID Gallup has the capacity to design custom research studies in line with the company’s objectives. Our team of experts will help you find the most suitable study to achieve your company’s goals.

Custom market research studies

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CID Gallup has the capacity to design custom research studies in line with the company’s objectives. Our team of experts will help you find the most suitable study to achieve your company’s goals.

Omnibus study

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It is a private study within the national polls that takes place three times a year with private questions. It provides a national perspective on different topics.



CID Gallup

"Leader in Socio-Economic Research"

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LA ECONOMIA INFORMAL; ¿MALA PARA COSTA RICA?

Se estima que un 45-50 por ciento de la economía costarricense opera y florece en la informalidad. Hay un poco de todo – lentas de autos usados,reparación de refrigeradoras, ventas de helados y pupusas caseras, fontanería realizada en los hogares, auto mecánica y esta es apenas una pequeña muestra de los servicios disponibles. Hay fábricas de zapatos, de ropa, de joyería artesanal, de pinturas, de muebles y de ropa interior exótica que también producen empresarios en la informalidad. Haybuses “pirata” y ni hablar de los taxis.

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CID Gallup

has presence in 9 countries throughout Latin America

Libro de Carlos Denson

Carlos Denton explora el talento del liderazgo político




Do you have the potential to be a political leader?

If you already have the book, you can take our test to find out the answer.

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